CEO, Owner and Founder Counsel
Most CEOs, business owners and founders carry decisions they cannot share inside the business. The board sees the deck, not the doubt. The team sees the boss, not the second-guessing. Friends and family are wonderful, but they do not run B2B companies.
CEO and Founder Counsel is private one-to-one work between you and Andrew Seerden. Focused on the calls only you can make. Confidential. Direct. Commercial.
What it looks like
- Monthly working session. Ninety minutes on the issues in front of you. Not last quarter’s results.
- Between-session access. A call when something breaks. Quick, direct, no positioning.
- Selective deep dives. Strategy days, board paper review, exec team workshops, hiring decisions, shareholder conversations, exit planning.
What it is not
This is not coaching. It is not therapy. It is peer counsel from someone who has carried commercial accountability and made the calls that did not always go to plan. The work is commercial first.
Skin in the game
The brief is yours. The accountability is shared. Andrew is engaged when the counsel earns its keep, not because of a long contract. Most engagements run on a rolling six-month basis, reviewed at the end of each period.
Confidentiality
Everything between you and Andrew stays there. No reporting line to your chair, your board, or your investors. The relationship only works if it is private, and we treat that as the foundation.
Who it suits
CEOs and MDs of B2B companies between 20 and 500 staff. Founders past product-market fit who are running into scale decisions without a peer to test them with. Anyone in the top seat who has stopped getting honest pushback.
Why Andrew
Thirty years of senior commercial leadership at HP, Compaq, and IBM. Board chair experience. Multilingual. He has held the seat, sat alongside it, and watched what works from the boardroom side. He keeps confidences and gives straight answers.
Book a call – or a coffee chat
Thirty minutes to test the chemistry. Bring the real issue, not a polished version. If the fit is right, we structure something useful. If it is not, we say so.