How We Help CEOs, MDs and Business Owners
Running a B2B company is lonely. The decisions are not getting easier. The board sees the deck, not the doubt. The team sees the boss, not the second-guessing. The peers you used to pressure-test ideas with are now your direct reports, or your competitors.
The right counsel sits outside that hierarchy, has the scars, and tells you what your team will not.
What CEO counsel looks like
- A monthly working session. Ninety minutes on the calls in front of you, not last quarter’s results.
- Between sessions. A call when something breaks. Quick, direct, no positioning.
- Selective deep dives. Strategy days, board paper review, exec team workshops, hiring decisions, difficult shareholder conversations.
This is not coaching. It is peer counsel from someone who has run businesses, sat on boards, and made the calls that did not always work as planned.
What changes
You make sharper decisions, faster. The lonely calls stop being lonely. The board sees a CEO who has thought it through. Your top team gets a leader who is not running on fumes.
Confidentiality
Everything stays between us. No reporting line to your chair, your board, or your investors. The relationship only works if it is private.
Why Andrew
Andrew Seerden has carried commercial accountability at HP, Compaq, and IBM. He chairs and sits on boards. He has worked with senior leaders across Air New Zealand, Spark, Vodafone NZ, Fonterra and many other companies, from small to large, in all industries. He keeps confidences and gives straight answers.
Book a call or coffee chat with Andrew
Thirty minutes to test the fit. Talk about the real issues, not a brochure version. If the chemistry is right, we go from there.