Andrew Seerden - Seerden Board Partners

How to Establish an Advisory Board: A Step-by-Step Guide

May 6, 2026December 16, 2025 by Andrew Seerden

A professional boardroom setting where a male facilitator gestures toward a digital screen displaying "Growth Advisory Board: Purpose, Process, People" with a Venn diagram of Gap Analysis, Process, and People. An "Advisory Board Charter" document lies on the table, illustrating the formal structure and independence required for effective B2B strategic oversight.

How do you establish an advisory board? To establish an advisory board, follow a deliberate three-stage process built on Purpose, Process, and People. Define the strategic gap you want addressed. … Read more

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Why Smart Business Owners are building Growth Advisory Boards

May 6, 2026December 6, 2025 by Andrew Seerden

A smiling female business owner in a professional home office, standing by a framed poster displaying "GROWTH ADVISORY BOARD - STRATEGIC IMPACT" with metrics including Revenue +24%, Productivity +18%, and Decision Confidence +30%. This illustrates the measurable commercial outcomes of facilitated advisory boards for B2B leaders.

Why smart business owners are building Growth Advisory Boards What is a Growth Advisory Board, and why are owners building them? A Growth Advisory Board is a small group of … Read more

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Stop confusing your Board: Advisory vs. Governance and the $50K difference

May 6, 2026November 30, 2025 by Andrew Seerden

A diverse professional group engaged in a focused discussion in a modern high-rise office. A whiteboard in the background lists "Key Challenges," illustrating a collaborative session to understand the structural and functional differences between an advisory board and a governance board for business growth.

Advisory Board vs Governance Board: what is the difference? A Governance Board makes binding decisions and carries fiduciary duty under the Companies Act 1993. An Advisory Board provides strategic counsel … Read more

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